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Be afraid of GDPR … but not VERY afraid!

April 2018

Erin Francis Long, LLM, Director at Riverwolf Consulting ( has very kindly given me permission to post this article.

If UK charities had been far better at managing their donors’ exact communications wishes, this situation — which has left development/fundraising officers in fear and trustees paralysed — could well have not happened.  Use your software and stop treating your donors, who are your most precious asset, like ATM machines!

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