If you wish to have your messages heard, if you wish to attract sponsors and funding, if you wish to build a constituency of support … your first task is to make the world aware of your organisation. The quickest way to build your organisation’s profile is through the news and social media. Those of whom no one has heard do not get to first base when lobbying for support and aiming for growth in reputation and credibility.
Julian Roup joins PhilanthropyPoint as a Consulting Associate. Originally from South Africa’s Cape, he lives and works in rural East Sussex, England. He is Director of Bendigo Communications, an established communications and PR agency working for arts, education, and charity organisations.
His professional background combines sales, marketing, journalism, and public relations. He has a Journalism degree from Rhodes University in South Africa and worked on South African and British newspapers.
After stints at three PR consultancies in London — Profile PR, SGL, and Kingsgate Communications — Julian launched his own consultancy, Bendigo Communications, which he ran for ten years. Clients have included the British Army, Bradford & Bingley, Bonhams Auctioneers, the Development Agency for the Western Cape (WESGRO) South Africa, London Underground, NSPCC, RSPCA, Railtrack, The Scout Association, Sherlock Holmes Festival, Siemens (A&M Hearing), Virgin Atlantic Airways, West Heath School, West Kent College, Chapel & York Limited, and University of the Free State in South Africa.
He joined the auctioneers Bonhams as Director of Press and Marketing in 2003, where his team of PR consultants and in-house press officers in London, Edinburgh, New York, San Francisco, Los Angeles, Sydney and Hong Kong provided press and marketing support for all of Bonhams 60 specialist collecting areas. He developed their marketing strategy and led press and marketing teams for opening new markets in the Americas, Asia, Australia, and Africa.
Leaving Bonhams at the end of 2014, he returned to his own consultancy, Bendigo.
Julian is a published author of ‘A Day in the Life of an MP’, ‘A Fisherman in the Saddle’, and ‘Boerejood.’ In February 2021, he published his fourth book, ‘Life in A Time of Plague’. It is described as “a close and deep observation of the writer’s adopted country the fabled Ashdown Forest in East Sussex, England (the home of Winnie the Pooh), where he has lived and ridden for the past forty years”.
Apart from his own client stable, Julian has built an impressive PR network across five continents, with associates in New York, Paris, Hong Kong, Sydney, and Cape Town.
‘We would not have been so successful without Catherine’s skill in planning and executing a plan for our capital campaign. She was highly organized, had a good sense of potential donors and how to persuade them to donate. She wrote all the campaign materials, including the basic statement of the campaign, our goals statements and our literature, envelopes and pledge cards. She developed the computer system to track campaign contributions, and logged and analyzed the data herself.
‘Catherine proved herself once again as a greatly skilled and highly competent individual. She has demonstrated that she can successfully focus on and manage a single campaign or act as a consultant for a number of campaigns. She is clearly among the best in her field.’