Catherine started from scratch at the Royal School of Church Music with no fundraising data or processes to speak of and applied her professionalism from top to bottom. An early priority was to improve the credibility of our targeting of prime donors – resulting in substantial increases in large donations. This was consolidated with a number of targeted campaigns which were noteworthy for the improvements in brand management – the messaging and the use of print. It was reassuring to observe her wide previous experience across the range of fundraising activities, reflected in her relaxed and authoritative personal manner.
